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Online Defamation on YouTube

Online reputation attacks can be significantly more powerful when videos are used to attack someone’s reputation. Google, which owns YouTube, appears to be pushing hard to include video posts in its search results. If there is an available video match to a specific search term, it is likely that this video will score highly in the search terms and make its way to the top page of the search results.

Google aims to offer those who use its search engine a variety of information types, including regular web pages, blogs, social networks, videos, and images.

Online videos can be optimised to achieve good placement in the search results just as regular web pages can.

The creation of short and well-optimised online videos is proving to be an effective way to help push negative search results down to secondary pages, helping to remove online defamation from public view.

Internet production companies might charge between £600-£1000 to produce a short video. Some will even post the video for you and optimise it to help your search results performance.

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