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During a crisis you may receive conflicting advice as to the most appropriate response. It is vital to carry out a risk assessment in relation to each choice of action or inaction, bearing in mind that action taken on the internet can often be irreversible.
Broadly speaking, there are three core solutions to reputation issues that arise out of internet publications:
Solution 1: Using legal provisions and tools to remove damaging webpages: Consider any short and long term implications on the organisation's reputation. How would legal action impact your organisation's marketing strategies?
Solution 2: The use of various Search Engine Optimisation tools/techniques to remove unwanted internet pages from public view: Consider what sort of material should be posted on the internet to "push down" bad, negative results. How would the new material integrate with the rest of your organisation's marketing strategies?
Solution 3: Enhancing corporate transparency: Consider the legal aspects of your organisation accepting responsibility for complaints stimulated by transparency on the internet.
How would the organisations' other customers view admissions and acceptances of responsibility?
You can count on us to add real value whilst helping your organisation formulate appropriate responses to online reviews, to malicious blog posts and to dedicated hate websites.
We help you make the internet a safer place for your company.