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Why you should you care about online reviews

You should care about online reviews

When was the last time you searched online for information about ‎your own company? If the answer to this question is ‎‎“never” then you are not alone. But you also need to read on…‎

Many organisations spend little or no time in researching ‎themselves on the internet. This makes sense on the face of ‎it; what could you possibly learn that you don’t already ‎know? ‎But it is precisely this subconscious dismissal of the notion ‎that you could find something out that you don’t already ‎know that enables negative ‘information’ from going ‎undetected for so long and causing so much damage.

 

You should care about online reviews because:

Between 1 and 3 negative online reviews will be ‎enough to deter the majority of shoppers ‎from purchasing a product or service.

‎A recent study suggests that 88% of consumers say that they trust online reviews as much as personal recommendations, yet, earlier this year Amazon filed a multiple law suit against operators of websites and against some of its own users who it says "sell" fake online reviews about products sold on Amazon.

A recent study has found that just one negative ‎review can cost a business almost 30 customers. Seven in ten consumers will actually change their ‎mind about a product after reading a negative ‎online review.

 

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