Business defamation legal advice
Defamation against a business on internet forums, blogs and other social media could very easily slip out of control, and could jeopardize the reputation of that business. Typically, a single customer or a former employee will post defamation against a business they engaged with to create the false impression of general customer’s dissatisfaction.
Why defamation is a problem for good businesses
Should you respond to a negative online review
What can a business do about online defamation
Why defamation is a problem for good businesses
Defamation is a problem for good businesses and not only for businesses that provide bad customer service. Often this type of action, such as online defamation against a business becomes self- fulfilling prophecy. Real or potential customers become influenced by the negativity they read about the business online and they respond by either moving away from the company or by not engaging with it in the first place.
Should you respond to a negative online review
Before responding to a negative review or to online defamation against your business, remember that once you post a statement online, you might never be able to take it back. Always consider the impact of any statement you volunteer to the online community on your business’ long term reputation. Decisions concerning a response to online defamation against a business should be strategic and account for the likely consequences of each action or inaction.
What can a business do about online defamation
We believe that most UK business owners are great people who work relentlessly to cement their good reputation among their customers. Defamation against a business, large or small could undo years of hard work. As a business owner, you have a choice to either respond to online defamation against your business, ignore it or pursue a hard line and have it removed from the internet altogether.
Before deciding what to do, just consider what message you wish to send out to your consumers, investors and to your employees. Ask questions such as is it in your business best interest to publicly respond to the defamation or perhaps your company’s long term interest will be better served by taking a tougher, uncompromising approach.
Often the decision of what to do about online defamation is a hard one and the choice is often seems like a choice between a rock and a hard palace and is difficult to make. However bringing someone else to the table, to help you decide about your approach to a particular issue of business defamation could be worth its value in gold as it will save you having to gamble on the future of your business’ reputation.
It therefore makes sense to call us, free, on 0800 612 7211 because it is likely that we have already dealt with a similar case to yours at least once in the past 25 years.
